Intransa Provides Speedy Delivery of Storage Capacity and Performance to Money Mailer
Direct Marketing Firm Chooses Intransa IP Storage System to Consolidate Nightly 2 TB Backup of Growing Customer and Advertiser Database, Increasing Flexibility and Ease of Use
SAN JOSE, Calif. — Dec. 14, 2004
Intransa, the global leader in enterprise IP SAN storage systems, announced today that Money Mailer, LLC, a leading direct marketing firm with a projected 140 million mailings planned this year, has purchased the new Intransa IP5500, a flexible and scalable IP-based storage area network (SAN). The Intransa IP5500 provides Money Mailer increased ease of use in consolidating the 2 Terabyte nightly full backups of their production database, housing crucial customer and advertiser records. Money Mailer is now able to back up and retain all its data for archiving purposes. With the on-the-fly expandability of the Intransa IP5500, Money Mailer is able to easily grow the size of its storage capacity to support future business growth.
Money Mailer, with a roster of 30,000 advertisers each year, has significantly simplified the management of its storage. Using the Intransa IP5500, Money Mailer has been able to deliver performance and capacity on demand without impact to production systems. As its storage needs increase, Intransa’s StorControl software allows Money Mailer to add a new module to the IP5500 without taking critical systems offline.
“At Money Mailer, we evaluated a number of different approaches to handling our large backup challenge, knowing that our existing direct-attached storage was not scalable enough to handle projected growth. We were often forced to purge old backups every 90 days to make room for new backups,” said Frank Migliaccio, director of network operations at Money Mailer. “Removing this step has cleared the path for us to proactively focus on the growing needs of the business. The Intransa IP5500 provided us the flexibility and ease of use we needed in an IP-based SAN. Leveraging our existing IP infrastructure helped us lower total cost of ownership and still meet our storage challenges. The Intransa IP5500 makes the most of the investment we made in our existing network to add block-level storage capacity when we need it, without being locked into a box.”
“IP SAN is now a serious alternative for mid-market businesses who are not interested in investing in brand new infrastructure for their storage,” said Ed Ginty, executive vice president, business development, VLSystems. “Our business is to help customers evaluate their options. They understand that they can harness the power of their existing IP network with Intransa’s IP5500 SAN system, to scale storage capacity and performance to support their business requirements for the future. But seeing how much easier and faster it is to implement has significant impact on resolving their pain points today.”
“Our customers are best equipped to decide how they add and allocate storage capacity for their business needs. The flexibility of our StorControl™ software allows customers to align their storage capacity with those critical business requirements, within their existing networking investment, said Ravi Pendekanti, vice president of global marketing and services, Intransa. “Without ripping and replacing what they’ve already built, customers such as Money Mailer have adopted the Intransa IP5500’s modular storage approach to increase the flexibility of their storage environment, simplify its management, and provide a storage infrastructure that scales to help them plan for and deal with their future business requirements at lower total cost.”
About Money Mailer
Money Mailer® is a quality leader in the direct mail industry with more than 275 franchises nationwide. Established in 1979, we are committed to our mission statement: “To help businesses get and keep more customers... and to help consumers save money every day.”™
Money Mailer services local business communities with our ‘NSL Approach’ by helping them reach their entire customer base. NSL is Money Mailer's targeted system for businesses to reach the three consumer segments: New Movers, Shoppers, and Loyal customers.
As one of America's leading direct response advertising companies, Money Mailer serves over 195 categories of local businesses nationwide with our over-sized red, white and blue envelope filled with money saving coupons. Money Mailer projects to mail over 140 million envelopes this year. We service an average of 30,000 advertisers with our core product each year. Money Mailer also offers additional products and services, providing valuable savings to consumers nationwide with the New Mover Solo Mail Program, the Shopper Program with our core cooperative saturation envelope, and The Loyal Customer Program with targeted Solo Mailings.
About VLSystems
Headquartered in Irvine, California, VLSystems provides enterprise-level Information Technology solutions that empower mid-market organizations to meet their business needs. Founded in 1978, VLSystems is differentiated by the depth and quality of their engineering team as well as their focus on customer and employee satisfaction. VLSystems has core competencies in Microsoft solutions, Secure Data, network infrastructure, workflow and collaboration, IT security, and managed services. For more information, visit www.VLSystems.com.
About Intransa
Intransa, Inc. is the leading innovator of shared, scalable and simple external IP storage solutions for video and IT storage. A single DVR can benefit from Intransa storage, increasing reliability and retention while reducing video surveillance cost.
Based in San Jose, CA, Intransa offers scalable, high performance security-grade storage with outstanding availability and price/performance, with built in Set-and-Forget Management for proven ease of use. The company's Video Storage Administrator toolkit is the first in the industry to configure external storage for use in video surveillance and other physical security applications without requiring extensive IT storage knowledge for maximum benefit. Instead, the VSA is configured and administered using familiar frame rate, resolution, retention period and other physical security terms.
Beginning as a 3Com spin-off, Intransa has been shipping shared IP network storage solutions since 2003. Intransa IP storage is available worldwide through authorized StorPartner security and systems integrators. Intransa is an Axis Communications Applications Development Partner, Cisco Ecosystem Provider, Microsoft Gold Certified Partner, and VMware Technology Alliance Partner along with many other industry partnerships through our StorAlliance Technology Partner program.
Intransa believes and supports industry standards, and is a member of the Security Industry Association, the Storage Networking Industry Association and its green storage initiative, and The Green Grid organization for green IT. Intransa employees are also members and supporters of ASIS International and the ASIS Physical Security Council.
For more information about Intransa and our industry-leading sharable, scalable and simple external IP storage solutions, to locate a StorPartner security and systems integrator, or to join the StorAlliance Technology Partner program, please visit us at www.intransa.com.
Intransa, StarterBlock, Intransa Sharable Security Platform, Intransa ISSP, EdgeBlock, BuildingBlock, PerformanceBlock, Security-Grade IP Video Storage, DynaStac, StorStac OS, StorManager, StorStac Snapshot, StorAR, StorCluster, the 3Rs for Video, the 3Ss of IP Storage, Set-and-Forget Management, StorSupport, StorWarranty, StorAlliance and StorPartner are registered names and trademarks of Intransa, Inc. All others are the property of their respective holders.
Media contact:
Kathleen Bermea-Sullivan
Ignite Public Relations & Investor Relations Consulting
Phone: +1 (720) 480-5501
www.igniteconsultinginc.com
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