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Intransa Announces New Funding

Video storage vendor raises $15M to ramp up sales, marketing, R&D

SAN JOSE, California — October 21, 2008

Intransa, the global leader of shared, scalable and simple external IP storage solutions, today announced the completion of new funding, raising a total of $15 million since the beginning of 2008.

Rho Ventures led the most recent round. “Intransa has demonstrated leadership in bringing the benefits of IP storage to video surveillance,” said Paul Bartlett, partner at Rho Ventures and the newest member of the Intransa Board of Directors. “We are very excited by the opportunity to participate in the proven leader of scalable IP video storage for physical security and the company's many potential growth applications.”

Video surveillance systems have experienced rapid growth over the past several years as the need for increased retention of video with better resolution and increased frame rate have impacted the physical security, gaming, hospitality, education, transportation, public safety, government, corrections, homeland security, energy, manufacturing and retail sectors. Traditional analog surveillance systems coupled with direct-attached captive storage in DVRs have proven too expensive and problematic to keep up with the demand.

Earlier this year, UK-based IMS Research forecast that 3.3 exabytes of storage will be required by 2012 for video from new deployments alone. And, in October 2008 New York-based ABI Research predicted that overall video surveillance spending will grow to $2 billion in the transportation sector, while retail surveillance will reach $4 billion. Able to offer the benefits of shared IP storage for a fraction of the price of direct attached captive DVR storage, Intransa stands to benefit greatly from those trends.

Intransa customers benefit with new IP-based storage solutions that can deliver a few days worth of retention for edge recording or for a single location such as a retail store or bank branch. Yet the solution can scale to support months or years of instantly-available video for a fraction of the price of captive DVR storage.

In a time of economic uncertainty and budget challenges, Intransa solutions offer the unique ability to leverage existing analog CCTV infrastructure, reducing costs while increasing the reliability, video quality and capacity of one or more existing DVRs with all the benefits of IP. Nearly 100 applications and products submitted by physical security, medical imaging and IT vendors have been certified by the Intransa StorAlliance Technology Labs for risk-free IP storage integration.

Rho Ventures joins other Intransa investors Entrepia Ventures, Guggenheim Venture Partners, Menlo Ventures and US Venture Partners. The new funding is intended to accelerate sales, marketing and research and development efforts.

“I am extremely happy to have Paul and Rho Ventures join Intransa at this critical time,” commented Bud Broomhead, CEO of Intransa. “While the economy is uncertain, the need to upgrade existing CCTV infrastructure affordably and risk-free will be more important than ever. Only Intransa has proven that it can meet the challenges of reducing surveillance system cost while extending DVR life and capabilities.”

Intransa's shared, external IP storage solutions will be on display at ISC East, October 29-30, 2008, in New York City, booth number 959.

About Rho Ventures

Rho Ventures, a division of Rho Capital Partners, has been backing emerging and high growth companies primarily in the U.S. since its inception in 1981. Venture capital and growth equity funds under management currently exceed $1.5 billion. Rho Ventures has invested in approximately 200 companies and helped build market leaders across many high growth industries.

The firm is currently investing Rho Ventures VI, a $510M fund launched in 2008. Previous investments include Ciena Corporation, Compaq Computer (currently part of Hewlett Packard), Diversa, Human Genome Sciences, iVillage (currently part of NBC Universal), Leukosite (currently part of Millenium Pharmaceuticals), MedImmune, Senomyx, Silicon Graphics, Vanda Pharmaceuticals, Vicuron and Yantra (currently part of Sterling Commerce).

For additional information, please visit www.rho.com.

About Intransa

Intransa, Inc. is the leading innovator of simple, green Video Data Management and Retention (VDMR) solutions for future-proof, affordable surveillance and other physical security requirements.

The Intransa VideoAppliance™ family comes ready-to-run, eliminating the complexity, cost and ongoing support challenge of integrating commodity hardware with video management systems. Each appliance comes preloaded with the choice of leading video management system, including those from Exacq Technologies, Genetec Omnicast, JDS Digital Security Systems, Milestone Systems and On-Net Surveillance Systems, Inc. (OnSSI).

Intransa solutions are ideal for new IP solutions in support of cameras, open NVRs, VMS and PSIM systems, or to upgrade and extend the life of existing CCTV DVRs, improving video retention capacity and quality while eliminating the risk of lost recordings. All of our scalable and modular solutions cut electrical, heating and cooling consumption, shrink the amount of rack space and equipment needed, and reduce the purchase and operational cost of physical security systems.

Launched as a spin-off from Fortune 500 member and networking pioneer 3Com, our advanced, patented technology is certified with more than 150 physical security, imaging and technology products by the StorAlliance Technology Labs. Alliance products include DVRs, NVRs, video management systems, IP and megapixel surveillance cameras, physical security information managers, infrastructure, video analytics, utilities, authentication, access control, imaging, and biometrics.

Intransa supports industry standards and green technology, and are members of the Security Industry Association, the American Correctional Association, the National Retail Federation, the Green Grid consortium for advancing energy efficiency in computing ecosystems, and the Storage Networking Industry Association and its Green Storage Initiative. Intransa employees are also supporters and members of the American Society of Industrial Security (ASIS) International and the ASIS Physical Security Council.

Since 2003, Intransa solutions have benefited customers worldwide in an ever growing mix of hotels and casinos, correctional facilities, police departments and law enforcement agencies, financial institutions and insurance providers, airports, hospitals and medical centers, managed service providers, telecommunications vendors, retailers and shopping centers, auto dealers, transit authorities, ports and shipping hubs, pharmaceutical makers, Native American organizations, colleges, universities and school districts, digital entertainment providers, energy, utilities and resources companies, and a wide variety of government users.

For more information about Intransa, to locate an authorized dealer or integrator offering Intransa solutions, or to join the StorAlliance, please visit us at www.intransa.com.

Media contacts:
Kathleen Bermea-Sullivan
Ignite Public Relations & Investor Relations Consulting
Phone: +1 (720) 480-5501
E-mail:

Jeff N Whitney
Vice President, Marketing & Business Development,
Intransa, Inc.
Phone: +1 (408) 678-8719
E-mail:


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