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Intransa VideoAppliance Sees Rapid Growth

Company Increases Sales Coverage and Supply Chain Abilities for Award-Winning Appliances

Cupertino, California — December 7, 2009

Intransa, the VideoAppliance Company, today announced the addition of three sales executives to its sales organization and enhancements to its supply chain infrastructure. Intransa anticipates significant customer growth in 2010 due to increased demand for secure, cost-effective and energy efficient video surveillance solutions. Intransa's new sales executives will lead the southeast, western and north central regions, which have been created to meet the growing demand. In addition, Intransa has established a substantial credit line for supply chain operations.

The June 2009 introduction of Intransa VideoAppliance led to record sales for the company. A sharp increase in sales followed the 2009 New Product of the Year award at ASIS International 2009. Prior to the conference, increased demand for the easy to install, affordable and reliable appliances was experienced in retail, public safety, municipal surveillance, transportation and other major markets.

“I'm extremely pleased to announce these key additions to the Intransa sales organization,” said Jonathan Perkins, vice-president, worldwide sales. “Customer demand has been accelerating for Intransa VideoAppliance and shows no signs of slowing down in 2010. The expanded coverage will ensure continued customer satisfaction through our growing mix of authorized distributors, certified security integrators and dealers throughout the United States.”

  • Ken Darby will lead the newly created southeast U.S. region as regional sales manager. Darby is a proven security sales leader with a career spanning the security and IT industry, including successful assignments at IQinVision, Petards, The Computer Merchant, Orion Telecommunications and Digicast. He joins the company from startup Pivot3.
  • The western U.S. region will be led by Mark Baxter in a key sales leadership role. Joining Intransa from Bosch Security Systems, Baxter brings strong security sales experience earned at Electronic Technologies Corporation, Honeywell and PCSC.
  • Proven security sales expert Stephen Jones will lead the north central U.S. region and joins Intransa from Mitsubishi Digital Electronics, following a successful career with GE Security and Vector Security.

Intransa supports an extensive network of certified security integrators and dealers through leading manufacturer's representative firms. The latest member of Intransa's network, International W, provides coverage throughout Latin America and the Caribbean. Existing representatives include GP Marketing, Intelligent Marketing, SVC Marketing and Warren Associates across the U.S. and Source AV in Canada.

Due to the increased demand for Intransa VideoAppliance, supply chain capability has been augmented. The Intransa Board of Directors self-funded a new multimillion dollar Accounts Receivable line of credit enabling both supply chain enhancements and increased inventory to speed customer deliveries.

In the U.S. and Canada, Intransa VideoAppliance is available through national integrators Convergint Technologies, Diebold, Johnson Controls, SimplexGrinnell, and a wide range of certified security integrators and dealers through leading distributor Anixter.

Visit www.intransa.com to locate an authorized domestic or international distributor or integrator, or to reach the manufacturer's representative firm or Intransa sales team in your area.

About Intransa

Intransa, Inc. delivers installer-ready server and storage infrastructure platforms, purpose-built for the demands of physical security. Our ground-breaking technology lowers cost and eliminates the complexity and ongoing support challenges of integrating commodity servers and storage, while slashing energy consumption and increasing reliability. Customers also leverage our expertise, learned through the installation and support of thousands of our platforms in demanding physical security projects, with our unmatched services and support.

We've been named a Security Industry Association's New Product Showcase winner, a Homeland Security Award recipient, New Product of the Year at ASIS International in 2009 and 2011, and a Top 30 Technology Innovation of 2009.

Our customers deploy our optimized infrastructure platforms for their physical security needs across retail, public safety, gaming and hospitality, corrections, financial services, transportation, hospitals and medical centers, managed service providers, manufacturers, Native American organizations, colleges and school districts, utilities, and a variety of municipal, county, state and federal government users.

For more information about Intransa infrastructure platforms and services, or to locate an authorized distributor or certified integrator or dealer around the world, please visit us at www.intransa.com or www.intransablog.com.

Media contacts:
Kathleen Bermea-Sullivan
Ignite Public Relations & Investor Relations Consulting
Phone: +1 (720) 480-5501
E-mail:

Jeff N Whitney
Vice President, Marketing & Business Development,
Intransa, Inc.
Phone: +1 (408) 678-8719
E-mail:

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